Category Archives: Social Message

Going Global: Levi’s, “Circles” (2017)

We had a page for “Going Comprehensive” and one for “Going for America,” but not yet one for “Going Global.” Here’s a good new entry: Particularly beautiful, I think, is the early going, the slow hopeful entrances of those who … Continue reading

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Real People, Not Actors: Seafood City (1970s) and Red House (ca. 2009)

It’s a popular TV ad trope now that I’ve been seeing in a Chevy commercial: “real people, not actors.” Chevy of course spends big bucks to put exquisitely appropriate real people (curated real people) on an elaborate set with the … Continue reading

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